Are you creative? Do you possess stellar communication skills? Are you interested in the development, purchasing and management of media content? Build a career working as a media planner, media buyer or media content specialist.

The online Communication, Advertising program supplies the knowledge and credentials needed to work as a media planner, media buyer or media content specialist.

What Does a Career as a Media Planner / Buyer / Media Content Specialist Look Like?

If you would enjoy building and promoting brands through the compelling use of media, this career path might be right for you.

Media content specialists typically:

  • Advise companies and clients on effective creation and use of media for advertising and marketing.
  • Identify target audiences for advertising.
  • Research customer demographics and cost options for various advertising outlets.
  • Review media programming and recommend strategies for ad placements.

Media Planner / Buyer / Media Content Specialist Career Salary and Forecast

Professionals working in North Carolina as media planners, media buyers, or media content specialists earn a median salary of $54,605 (as of 2018).

The average salary in North Carolina for graduates of this program is $54,605 (as of 2018). This average salary is above the living wage for North Carolina

Job opportunities for North Carolina professionals working in this career are growing at a rate of 6.62% per year.

the number of people employed in this field is expected to grow in the next 10 years.

What Education is Required to Work as a Media Planner / Buyer / Media Content Specialist?

Approximately 93.1% of the professionals currently working in this career path have a bachelor’s degree, and 17.6% have a master’s degree.

All advertised education levels: High School: 3.2% Associates Degree: 6.5% Bachelor's Degree: 93.1% Master's Degree: 17.6% Doctoral Degree: 4.1%

Media Planner / Buyer / Media Content Specialist Job Opportunities

Job titles in this industry vary by employer. Graduates of this degree program find employment working as the following:

  • Media Planner
  • Media Buyer
  • Media Content Specialist
  • Brand Planner
  • Brand Marketing Specialist

Media content experts are in demand. Explore job opportunities here.

Ready to Get Started?

Ready to use your creativity and advertising savvy to help a brand makes its mark? Apply now to get the education required to work as a media planner, media buyer, or media content specialist.

Data sourced from Burning Glass Program Insight and: 
Burning Glass Technologies. 2018.