The online Bachelor of Science in Communication, Advertising degree at Appalachian

With the Bachelor of Science in Communication, Advertising offered through App State Online, you can study online as you explore advertising topics like sales management, international retailing, media ethics, brand communications, advertising copy and design and media planning.

This App State Online program will give you the knowledge, skills and experience you need to connect with consumers and create an engaging brand experience.

This program will empower you with skills necessary for effective marketing and selling, including research, communication, marketing strategy, project management and social media. Advertisers demand agencies create compelling and measurable social media campaigns. Effective business-to-business, as well as business-to-consumer, communication is conducted through social media. If admitted to this program, you must engage with social media. This will include, but is not limited to, creating and managing Instagram, Twitter, Facebook and LinkedIn accounts as well as posting social media content on topics directed by course instructors.

App State Online: Keep your life… Change your future.

More information on Communication, Advertising


Degree details

Program information

  • 12 hours per semester, year-round
  • Completion time: Six semesters
  • Click for course information

(Note: Not all courses listed may be delivered to App State Online students. Refer curriculum questions to the program contact.)

Admission Requirements

The following are criteria required for entry. After admission, you may need additional transfer hours. The hours delivered by Appalachian and your transfer hours must equal 120 hours by the end of the program.

  • Transfer Admission to the university
  • Minimum of 50 transfer credit hours
  • A cumulative GPA of 2.5 is required for entry into this program

Visit our transfer equivalency course search to see how your previous coursework transfers to Appalachian. For your convenience, our Pre-Application Evaluation form (watch our video to learn more) can help you determine if you meet the minimum program entry requirements.

Program Requirements

In addition to the courses delivered by Appalachian, the following course must be completed either prior to entry into the program or while enrolled in the program. North Carolina Community College course numbers are listed on the right:

Appalachian State University Course NC Community College Equivalent Course
COM 2101: Public Speaking COM 231

A minor is required:

Minor Option Requirements completed through transfer credit (NC Community College course numbers listed in parenthesis) Courses delivered by Appalachian State University
Business (online) ACC 2100, Principles of Accounting I (ACC 120)

ECO 2030 Principles of Microeconomics (ECO 251)

CIS 2050
MGT 3630
MKT 3050
FIN 3010
Sociology (online) SOC 1000, The Sociological Perspective (SOC 210)
6 additional semester hours transferable Sociology courses
SOC 3550
SOC 3750
SOC 4560

Before finishing this program, you must also have met Appalachian’s General Education requirements.

Join Our Mailing List:


Hear from an Alumnus

“I will always remember how helpful the Online Education program and the faculty and staff have been at Appalachian State University. I truly believe that if this program had not been introduced to a university that I had already admired, I would never have been able to earn my bachelor’s degree.”

– Stephen Stockham