Have you been told you have an eye for marketing? Craft, build and draw attention to brands as you promote the reputation of a company, celebrity, program or show. Build a career working as a public relations specialist.

The online Communication Studies program supplies the knowledge and credentials needed to work as a public relations specialist.

What Does a Career as a Public Relations Specialist Look Like?

Public relations specialists engage in promoting or creating an intended public image for individuals, groups, or organizations. They also write or select material for release to various communications media.

Public relations specialists typically:

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Plan or direct development or communication of programs to maintain favorable public or stakeholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Public Relations Specialist Career Salary and Forecast

Professionals working in North Carolina as public relations specialists earn a median salary of $47,532 (as of 2018).

The average salary in North Carolina for graduates of this program is $47,532 (as of 2018). This average salary is above the living wage for North Carolina

Job opportunities for North Carolina professionals working in this career are growing at a rate of 10.9% per year. This job growth rate is significantly higher than the national labor market average of 7.4%.

the number of people employed in this field is expected to grow in the next 10 years.

What Education is Required to Work as a Public Relations Specialist?

Approximately 93% of the professionals currently working in this career path have a bachelor’s degree, and a little over 13% have a master’s degree.

All advertised education levels: Associates Degree: 8.3% Bachelor's Degree: 93.4% Master's Degree: 13.2% Doctoral Degree: 4.6%

Public Relations Specialist Job Opportunities

Job titles in this industry vary by employer. Graduates of this degree program find employment working as the following:

  • Public Relations Specialist
  • Account Executive
  • Communications Director
  • Communications Specialist
  • Corporate Communications Specialist
  • Media Relations Specialist
  • Public Affairs Specialist
  • Public Information Officer
  • Public Information Specialist
  • Public Relations Coordinator
  • PR Specialist

Public relations experts are in demand. Explore job opportunities here.

Ready to Get Started?

Ready to promote a company, brand, entertainer or artist? Apply now to get the education required to work as a public relations specialist.

Data sourced from Burning Glass Program Insight and: 
Burning Glass Technologies. http://www.burning-glass.com. 2018.